ASIAN CRICKET COUNCIL (ACC) has reportedly sealed a deal with Netflix’s upcoming series, The Ba***ds of Bollywood, which will be linked to the Asia Cup 2025.
Produced by Gauri Khan’s Red Chillies Entertainment and directed by Aryan Khan in his debut project, the series is reportedly the official partner of the tournament. The Asia Cup will be staged in the United Arab Emirates from 9–28 September. The collaboration looks to blend the drama of live cricket with the flair of cinematic storytelling, delivering fans an entertainment experience that extends beyond the boundary line.
As reported by SportsMint Media, the partnership is likely to feature a range of activations—from exclusive content launches to promotional campaigns during the competition—designed to heighten fan engagement.
India will kick off their Asia Cup 2025 journey against the UAE on 10 September, followed by the blockbuster fixture against Pakistan on 14 September.
