MUMBAI: “To you, for you, with you” is the motto for the new adidas app, which the sporting goods company revealed at Dreamforce, the world’s largest software conference, in San Francisco this week.
The new app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud, and is available for download through the Apple App Store and the Google Play Store in the US and UK. Adidas plans to roll out the new app in more countries through the first half of 2018.
The adidas app offers easy access to the adidas’ online store product offerings and provides consumers with customized product recommendations, inspiration through personalized articles, blog posts, videos and real-time updates about the sports, athletes and products they care about. Consumers can complete transactions directly in the app using the tap to buy through Apple Pay and Android Pay, track their order and chat with consumer service.
“With the adidas app we are truly enhancing and personalizing our consumer’s experience with adidas. With one tap, consumers can now purchase directly through the app, track their order, interact with the brand and benefit from a customized newsfeed,” said Joseph Godsey, head of digital brand commerce at Adidas.
“The app gets to know the consumer’s sport and style preferences and learns from his or her behavior and interaction with Adidas across all our digital touch points. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about. It will take into account preferred sizes and colors and shows availability based on the consumer’s country location.”
The www.Adidas.com and www.reebok.com websites are already today the brands’ largest and most profitable own points of sale globally, the company claims. By 2020 the company plans to achieve €4 billion in sales coming from its own eCommerce platforms, compared to € 1 billion in 2016.
