NEW DELHI: Sports brand adidas has announced a partnership with Indian women’s football captain Loitongbam Ashalata Devi. She will work closely with adidas to “engage and inspire the youth and to take the game to the next level”.
Ashalata Devi is also the captain of the Indian Women’s League side Gokulam Kerala. In addition, Ashalata has been a part of the team that won the South Asian Football Federation Women’s Championship four times – 2012, 2014, 2016, and 2019.
Sharing his views, Sunil Gupta, senior director, Brand adidas, said, “We are elated to welcome Ashalata into the adidas family. She is paving the path for women in football, and we believe that her winning attitude and passion will inspire the youth and unlock the true potential of Indian football.”
Ashalata Devi said, “I am so excited to join the adidas family. Growing up, I would always dream of associating with an iconic brand like adidas and now that it has happened, I feel truly grateful. I have strived hard to reach where I am today, but this is just the beginning,”
