NEW DELHI: adidas announced Wednesday the launch of the adidas Creators Tennis Open in India. The global apparel giant has extended its initiative of encouraging and nurturing grassroots tennis in India by giving budding tennis players an opportunity to show and test their skills with the best in the league.
The tournament will enable young tennis players to participate and learn under the guidance of one of the best coaches in India, Aditya Sachdeva.
adidas Creators Tennis Open will be held from 24-27 January 2019 at the Panchsheel Club in New Delhi with close to 250 participants and players aged between 8-16 participating in men’s singles and doubles competition.
Adidas India head of activation Sharad Singla said: “We believe through sport, we have the power to change lives. adidas creators is one such platform where young creators can unite, explore their creativity and take a step closer to their dream. adidas is committed to nurturing introduce concepts that get established in the sporting calendar for the youth. We are privileged to witness some fantastic tennis from potential stars of the future.”
Adidas’ other associations with grassroots sports in India include the FC Bayern Youth Cup, adidas Tango League and adidas Football The Base.
