TAM SPORTS HAS RELEASED the fifth update of its IPL 19 Advertising Report, which has analysed data from 43 games of this year’s 19th edition of the Tata Indian Premier League, across all telecasted channels on Linear TV and 12 language feeds of CTV, and how it compares with IPL 18.
After 43 games, Ecom-Other Services (includes Google, OpenAI, Matrimony.com etc..) leads on CTV, while Mouth Fresheners top Linear TV. Among common categories of Top 5 of CTV and Linear TV there were only Ecom-Other Services and Paints.
In the Top 5 Categories on CTV were Ecom-Other Services (11%), Cars (5%), Cellular Phones-Smart Phones (5%), Air Conditioners (4%) and Paints (4%)
The Top 5 Categories on Linear TV were Mouth Fresheners (14%), Ecom-Other Services (13%), Corporate-Financial Institute (6%), Paints (5%) and Energy Drinks (5%)
Among advertisers, Google tops both Linear TV and CTV. Common advertisers among the Top 5 of CTV and Linear TV were Google, Havells India and Reliance Consumer Products.
Top 5 Advertisers [CTV]
Google – 15%
Havells India – 5%
Reliance Consumer Products – 3%
Grasim Industries – 3%
Amazon Online India – 3%
Top 5 Advertisers [Linear TV]
Google – 11%
Reliance Consumer Products – 10%
Havells India – 7%
Vishnu Packaging – 6%
K P Pan Foods – 5%
Count of Categories & Advertisers in IPL 19 and IPL 18 (43 Matches)
>> 35 Common Categories and 30 common Advertisers present on CTV and Linear TV.
>> CTV recorded a higher number of exclusive categories and advertisers compared to Linear TV, indicating a broader diversity of participation on the platform.
Common Categories and Advertisers on CTV and Linear TV in IPL 2026
On CTV, the Top 5 of Common Categories were Ecom-Other Services, Mouth Fresheners, Paints, Corporate-Financial Institute and Cars (in that order).
On Linear TV, Top 5 Common Advertisers were:
1 Google
2 Reliance Consumer Products Ltd
3 Havells India Ltd
4 Vishnu Packaging
5 AMFI (Asso Of Mutual Funds In India)
Top 5 Exclusive Categories and Advertisers on CTV and Linear TV
Top 5 Exclusive Categories On CTV
1 Credit Cards
2 Astrologers
3 Fast Food Outlets
4 Hotels
5 Corporate-FMCG
Top 5 Exclusive Advertisers on CTV
1 Renault India
2 Tata Motors
3 Voltas
4 Astrotalk Services
5 Jubilant Foodworks
Top 5 Exclusive Categories on Linear TV
1 Chocolates
2 Branded Jewellery
3 Perfumes/Deodorant
4 Mortgage Loans
5 Artificial Sweeteners
Top 5 Exclusive Advertisers on Linear TV
1 K P Pan Foods
2 Skoda Auto
3 Openai
4 Cadburys India
5 GCMMF (Amul)
