Ai+ Smartphone has launched a new campaign for its Nova 2 Ultra, featuring cricketer Ishan Kishan.
The TVC takes a narrative-led approach, departing from conventional smartphone advertising. The campaign is part of the brand’s broader push around design and innovation.
The campaign moves away from spec-focused messaging, instead placing the Nova 2 Ultra in everyday situations with a touch of humour and personality. The film highlights the device’s performance, design, and user experience through a more relatable, story-driven approach. Ishan Kishan’s on-screen presence adds familiarity to the narrative, aligning with the brand’s positioning.
Ai+ Smartphone, and NxtQuantum Shift Technologies Head of Brand, Marketing & Growth Archi Gogoi commented, “At Ai+, we believe the real evolution in this category lies not just in what smartphones can do, but in how they are experienced by consumers. With this campaign, we wanted to move away from predictable formats and create something that feels instinctive, relatable, and true to how people engage with technology today. Ishan brings a natural confidence and relatability that aligns seamlessly with our vision of building a brand that is both accessible and distinct.”
Launched in April 2026, the Nova 2 Ultra is the latest addition to the Nova Series, combining advanced features with a design-focused approach. The device goes on sale from May 8th at Rs 14,999, exclusively on Flipkart and select retail stores.
