MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports – IPL 15 Advertising Report, which has analysed data from the first 57 games of this year’s 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
The points (for 57 Matches) that are covered in this report include:
· Indexed Ad Volume Growth IPL 15 vs. IPL 14
· Count of Categories, Advertisers and Brands IPL 15 {weekly comparison}
· Top Categories and Advertisers of IPL 14 and IPL 15
· Common and Exclusive brands on National (Hindi + English) Channels vs. Regional Channels in IPL-15
Indexed Ad Volume growth/Channel – IPL 15 vs. IPL 14
> When comparing 57 matches from each season, the average ad volume per channel increased by 6% during IPL 15 over IPL 14.
Count of Categories, Advertisers and Brands IPL 15
> Count of Advertisers (83) and Brands (124) were highest in the 7th week of IPL 15.
Top Categories and Advertisers of IPL 14 and IPL 15
Common between IPL 15 and IPL 14
> 4 out of Top 5 categories were common between IPL 14 and 15 in 57 matches.
> During first 57 matches, the Top 5 categories’ list had 4 categories from ‘E-commerce’ Sector with 32% share of Ad Volumes in IPL 15.
> The Top 5 categories together had nearly 40% share of Ad Volumes in IPL 15. While Top 5 categories accounted on 36% share of ad volumes in IPL 14.
> Sporta Technologies, Think & Learn and K P Pan Foods were the 3 common advertisers among Top 5 advertisers during IPL 15 and IPL 14. Top 5 Advertisers contributed 24% share of Ad Volumes during 57 matches of IPL 15.
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL-15
> Century Ply was top exclusive brand on Hindi+English language Sports channels, whereas Asian Paints Apex Ultima Protek leads the exclusive brands on Regional sports channels.
> Total 146 brands advertised on both Regional and Hindi+English sports channels during 57 matches of IPL 15. “Dream11.com” was on top among the common brands.
Related Report
Average ad volume per channel up 11% over IPL 14: TAM
