AGASSI SPORTS ENTERTAINMENT (ASE) and IBM have announced a multi-year collaboration to transform the global racquet sports ecosystem through artificial intelligence (AI) and digital innovation. The partnership combines IBM’s technological expertise with ASE’s vision to build an integrated digital community for racquet sports worldwide.
The initiative will deliver a comprehensive, multi-dimensional platform designed to reimagine how players, fans, and brands engage with the sport. Andre Agassi himself will take an active role in shaping the platform, contributing authentic athletic insight and proven training methodologies. The first version of the platform’s app is expected to launch in the first half of 2026.
Leveraging IBM’s watsonx.ai and computer vision technology, the platform will analyse player movements using everyday video footage, providing AI-powered, professional-grade coaching directly to users’ mobile devices. Hosted on IBM Cloud and developed in partnership with IBM Consulting, the platform will also feature advanced video analytics and digital tools for performance improvement.
Beyond analytics, it will serve as a dynamic hub for the global racquet sports community, integrating commerce, premium content, entertainment, and community experiences. Users will also have unique opportunities to connect with Andre Agassi and other athletes through new, interactive digital formats.
IBM Consulting head and senior vice president Mohamad Ali said, “IBM Consulting is investing in ASE’s vision that will help enable access to racquet sports for anyone, wherever they are. These efforts combine the best of ASE’s inspiring vision with IBM’s AI technology and expertise to deliver data driven tools that can support racquet sport communities around the world.”
ASE co-founder Andre Agassi shared, “This initiative with IBM embodies everything we believe about sports as a force for positive change. We are developing new technology that makes racquet sports more inclusive, more dynamic, and more impactful than ever before. This is about scale, growth, and health. Our goal is to deliver smarter tools, stronger communities, and global access to the sports we love.”
ASE CEO Ronald Boreta added, “We’re building something truly unique. This is not just an app or a website; it’s creating a digital experience that we believe is beyond anything in the market today. Working with IBM we are developing new technology that brings together everything in racquet sports – play, learning, commerce, and media – in one digital home within the iconic Agassi brand.”
