NEW DELHI: Leading online skill gaming company Games24x7 has onboarded kabaddi star Pawan Sehrawat as the new brand ambassador for My11Circle, its popular fantasy sports platform.
Pawan will take centre stage in the brand’s upcoming campaign, titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan,’ amplifying the excitement and anticipation for the upcoming Pro Kabaddi League season 10.
PKL season 10 is scheduled to kick off on December 2 and will run until February 21, 2024.
Games24x7’s association with the exceptionally talented and skilled Pawan will further augment its connect with the kabaddi enthusiasts. The ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ campaign, through its popular ambassador and engaging initiatives, aspires not only to entertain but also to reach wider masses and create a platform that resonates with the diverse interests of sports lovers across the country. The campaign will offer fans a daily opportunity to win an SUV, adding an additional layer of thrill to their gaming experience.
Commenting on the association, Avik Kanungo, associate vice president – Brand and Marketing Strategy at Games24x7, said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”
As the brand’s latest campaign unfolds, participants can anticipate an immersive experience that not only celebrates the essence of kabaddi but also rewards their passion and skill for the game.
Pawan is PKL’s most expensive buy for the second consecutive year. Picked by Telugu Titans for season 10, he is a furious raider holding the record for the most raid points in a single PKL match (39 points).
The campaign is set to launch on the My11Circle app on the eve of the opening day of PKL season 10.
