Alliance University (AU), Bengaluru, has signed a Memorandum of Understanding (MoU) with Anju Bobby High Performance (ABHP), the athletic training institution founded by Indian Olympian Anju Bobby George and coach Robert Bobby George.
A key initiative under the MoU is the launch of a four-year Bachelor of Business Administration (BBA) in Sports Management.
Scheduled to begin in the 2026 academic year with an initial intake of 60 students, the program will combine classroom learning with experiential training in sports leadership, athlete mentorship, and fitness management. A Programme Advisory Committee, featuring representatives from both institutions, will oversee curriculum quality, pedagogy, and implementation to ensure strong academic standards and industry alignment.
As part of the agreement, AU will introduce the Anju Bobby George Women Athlete Scholarship, which will provide annual support to two exceptional female athletes who have demonstrated excellence at the state, national, or international level.
ABHP will also deliver structured high-performance fitness coaching to AU students who opt for such training, with each cycle beginning once a mutually agreed minimum number of participants is reached.
Further, AU and ABHP will collaborate to launch an annual Inter-University Sports League, inspired by Ivy League competitions in the United States.
The partnership also envisions academic collaboration through joint research, participation in seminars and conferences, and workshops on sports science, management, and inclusion.
Anju Bobby George said, “At ABHP, our vision has always been to nurture future champions and leaders in sport. This partnership with Alliance University is a step toward institutionalizing sports education in India. We’re not just training athletes – we are helping shape future sports entrepreneurs, administrators, and professionals who will redefine India’s sporting landscape.”
AU pro chancellor Abhay Chebbi added, “Sports today is not just about competition, it is about creating a thriving ecosystem where talent, training, and education converge. Through this MoU, we aim to provide young people with the academic knowledge, industry exposure, and high-performance training they need to excel both on and off the field. Our vision is to see India emerge not only as a sporting nation but also as a global hub for sports management and innovation.”
