AUTOMOTIVE BATTERY BRAND, Amaron, has announced a strategic partnership with Delhi Capitals and Kolkata Knight Riders for IPL 2026.
The partnership is anchored in Amaron’s upcoming campaign, “The Long Game is Played in the Quiet”, a perspective rooted in a truth that has always defined the game but is often overshadowed by its surrounding spectacle. Rather than amplifying the surrounding spectacle, Amaron’s presence will centre on a more understated narrative through its helmet sponsorship. At the point of play, the helmet signals a transition from everything around it to the game itself. It is in this quiet that lasting performance is built, a media release said.
