SEATTLE: Amazon announced on Friday that its subsidiary, Amazon Web Services (AWS), has signed an agreement with Formula 1, which will ensure that the latter will move a major chunk of its infrastructure to Amazon’s premises.
Both the parties will work together to enhance Formula 1’s race strategies, data tracking systems and digital broadcasts through a wide variety of AWS services such as Amazon SageMaker, a fully managed machine learning service that enables everyday developers and scientists to build and deploy machine learning models. AWS Lambda, its event-driven server less computing service and the AWS analytics services will uncover metrics that will “change the way fans and teams enjoy, experience, and participate” in racing.
Formula 1 has also selected AWS Elemental Media Services to power its video asset workflows.
The racing sport’s data scientists are training deep learning models with 65 years of historical race data, stored in both Amazon DynamoDB and Amazon Glacier, its cloud computing infrastructure. With this information, Formula 1 can extract race performance statistics to make race predictions and give F1’s 500 million plus fans worldwide insight into the split-second decisions and strategies adopted by teams and drivers.
“For our needs, AWS outperforms all other cloud providers, in speed, scalability, reliability, global reach, partner community, and breadth and depth of cloud services available,” said Pete Samara, director of Innovation and Digital Technology at Formula 1.
“By leveraging Amazon SageMaker and AWS’s machine learning services, we are now able to deliver these powerful insights and predictions to fans in real time. We are also excited that the Formula 1 Motorsports division will run High Performance Compute workloads in a scalable environment on AWS. This will significantly increase the number and quality of the simulations our aerodynamics team can run as we work to develop the new car design rules for Formula 1.”
“Leveraging the cornucopia of services offered by the world’s leading cloud, Formula 1 will engage with its growing global fan base in unique ways,” said Mike Clayville, vice president, Worldwide Commercial Sales at AWS. “Formula 1’s years of valuable historical race data analyzed against the real-time information that is collected in every race using AWS’s machine learning, streaming, and analytics services will uncover new racing metrics and insights that were unimaginable in the past. And, with AWS Elemental Media Services, they will engage their audience through truly differentiated experiences that will thrill generations to come.”
A new race of series statistics, F1 Insights powered by AWS, will be broadcast for the first time on international feed from the Austrian Grand Prix this weekend.
