Angel One has partnered with The Viral Fever (TVF) to produce 12th Man, a 15-episode microdrama series starring Anshuman Rai, available on the Instagram handles of Angel One, TVF, and Micronama.
The series follows Mohit Kumar, a former Ranji cricket prospect sidelined by a career-ending injury, exploring themes of ambition and setback through his experience as a permanent 12th man.
Earlier this IPL season, Angel One also launched Cricket Park, a cricket-themed amusement park experience at TSG Sports Arena in Mumbai, drawing around 300 attendees, including digital creators and cricket enthusiasts. With 12th Man, Angel One continues to move beyond sponsorships into original storytelling and on-ground activations as part of a broader strategy to connect with younger audiences.
