SIX FIELDS HAS launched its Summer 2026 campaign, #CheersForMore, featuring cricket umpire Anil Chaudhary. The campaign encourages fans to celebrate every moment of a match rather than reserving excitement for sixes, wickets, or final victories.
The digital film uses umpire gestures as a creative device, turning official cricket signals into fan reactions for audiences watching together. Chaudhary draws a parallel between the structured importance of every on-field moment and the passive role fans often play between the bigger moments of a game.
The campaign reflects a shift in how brands approach cricket marketing, with Six Fields opting for umpire Anil Chaudhary, the most experienced umpire in IPL history, who retired last year, over the more conventional choice of players or former cricketers.
