APOLLO TYRES HAS launched a new film as part of its ‘Har Safar Mein Dum Hai’ campaign, featuring Indian women cricketers Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma, and Renuka Singh.
As the lead sponsor of the Indian National Cricket Teams, the tyre manufacturer’s film traces the players’ journeys to international cricket, including Shafali cutting her hair to access boys’ academies, Harmanpreet challenging societal norms, Smriti drawing inspiration from her brother, Jemimah practising alongside boys, and Renuka’s long commutes to training.
The digital-first campaign will run across YouTube and Meta platforms, supported by out-of-home activations, influencer collaborations, and social media initiatives.
