LONDON: Premier League club Arsenal have announced its second phase of redevelopment at the Emirates stadium that will begin next summer. The stadium’s Executive Box Level North will cater to its main debenture holders in the form of a private members’ club called The Avenell Club, which has been named after the iconic road on which the club’s former home, Highbury Stadium was located.
The new members’ club will offer wall-to-wall, floor-to-ceiling glass with panoramic views of the pitch, and high quality and varied food and beverage options including a live-action chef station and a feature cocktail bar. Offering the most versatile hospitality environment in the stadium, members can get to tailor their experience and vary how they enjoy each match day.
The club’s new MD of Indian origin, Vinai Venkatesham said: “We have been at Emirates Stadium for 12 years now and have recently seen a change in what some fans want in our premium areas. This involves supporters wanting more open and informal hospitality experiences and this project is responding to that demand.”
In addition to the creation of this unique club space, Champions Bar, one of the four corner bars of the ground will be reinvigorated with a new look and feel that will focus on what it takes to become the best of the best.
The Highbury Suite will be transformed into a lively street market outside the ground, offering a wide range of informal dining options. All the club’s platinum members will be welcome to enjoy the laid-back surroundings on matchdays without the need to pre-book.
Lastly, in a celebration of Arsenal’s original north London home, the new Highbury will take modern inspiration from Highbury Stadium’s history, art deco style and enduring character to celebrate the club’s glorious history on match day experiences and stadium tours alike.
