ASICS has unveiled its largest flagship store in India, located in Connaught Place, New Delhi.
Spanning 2,800 sq ft of carpet area, the store brings together Performance Running, Core Performance Sport, SportStyle and Apparel under one roof. Its layout features dedicated category zones and wall displays designed to enhance navigation and product discovery.
Building on its growth in India, ASICS aims to expand its network to 200 stores by the end of 2026 and plans to open its first company-owned outlet later this year.
In India, ASICS positions itself firmly in the premium segment, with around 75% of its products priced above Rs.12,000 – placing it alongside the upper tiers of Nike and Adidas in the running shoe category.
India’s footwear market, valued at approximately $18.8 billion in 2024, is projected to reach $46 billion by 2033, according to CNBC TV18. Capitalising on this growth, ASICS is targeting both metropolitan and smaller cities, with plans for four to five company-owned stores in major urban centres while expanding its franchise network to reach emerging markets.
ASICS India and South Asia managing director Rajat Khurana said, “India’s footwear market is on a strong growth trajectory, projected to expand at a CAGR of 12.2%. With the launch of our largest flagship store in Connaught Place, we are strengthening ASICS’ physical footprint and creating a vibrant space that brings together community, creativity, and high-performance innovation. This store reflects our commitment to fueling India’s dynamic sneaker and running culture, and marks a pivotal step in our journey to inspire movement across the country.”
