Dentsu has announced a strategic partnership with MOGL, an AI-powered platform that connects athlete influencers with paid sponsorships and brand deals.
The partnership strengthens dentsu’s presence in the US sports ecosystem, opening up new client opportunities in the name, image and likeness (NIL) sponsorship space through the identification and facilitation of athlete collaborations.
This marks a significant expansion for dentsu Influence — the agency’s influencer and creator marketing capability — at the intersection of AI, creativity and culture. With access to MOGL’s network of athlete influencers and its dedicated team of platform experts, dentsu can now seamlessly integrate NIL talent into campaigns with authenticity and precision.
As brands increasingly look for meaningful ways to engage with the creator economy, this collaboration enhances Dentsu’s ability to connect them with the right talent to drive cultural relevance and deliver measurable impact.
Dentsu chief investment and activation officer Cara Lewis said, “Sports media is no longer just linear — evolving with fandom is key, and partnering with MOGL accelerates this for dentsu and our clients. Activating data driven NIL campaigns, with detailed performance reporting, brings innovation and modernization to the forefront and reinforces a holistic next-gen go-to-market strategy while unlocking expanded reach across these hard-to-engage audiences.”
MOGL CEO and co-founder Ayden Syal commented, “With a network of over 30,000 athlete influencers, we’re helping brands reach next-gen audiences through high value and targeted campaigns. Our partnership with dentsu brings together powerful athlete influencers, premium UGC and produced content, and strategically allocated paid media—all optimized by data and performance, to deliver guaranteed results at scale.”
