ASPECT SPORTS has renewed its association with Pinkathon, the women’s running event in India, as the official sports partner for the 8th edition of Pinkathon Delhi, scheduled to take place on 8 March in celebration of International Women’s Day.
Through this collaboration, Aspect Sports will continue supporting participants by offering structured guidance through dedicated runners’ meets at the event expo, along with training tools designed to help runners prepare in the lead-up to Pinkathon Delhi. The initiative places a strong emphasis on beginning the sporting journey with “HER”, encouraging more women to take their first step into running.
The Delhi edition further reinforces the theme of “HER”, aiming to shift women’s running beyond one-off event participation towards sustained engagement with the sport. As the platform expands across multiple cities, the partnership seeks to contribute to building a more structured and inclusive ecosystem for women’s running in India.
Aspect Global Ventures executive chairperson Aksha Kamboj said, “Women’s Day carries strong symbolism, but the real impact comes from what happens beyond the celebration. Our association with Pinkathon is focused on ensuring that women who show up on race day have access to the right guidance, structure and support. It’s about creating opportunities that extend beyond a single event and encouraging sustained engagement with the sport.”
Pinkathon founder Milind Soman expressed, “Pinkathon has always been about encouraging more women to take that first step towards taking up the sport of running, irrespective of age, and background. With Aspect Sports continuing as our Official Sports Partner, we’re strengthening the support structure for that first step, as well as the subsequent ones, so that women can carry on with the sport, feel more enabled and motivated to do so.”
