ATP has joined forces with Copenhagen-based tennis lifestyle brand Palmes to unveil their first collaboration, a limited-edition capsule of apparel and accessories. The launch signals ATP’s re-entry into the fashion and lifestyle arena, building on its legacy of co-branded collections with sportswear brands.
The ATP + Palmes collection includes t-shirts, polo shirts, tennis shorts, caps, and a tote bag – blending Palmes’ progressive approach to tennis culture with the global recognition of the ATP brand.
The collection will be available on Palmes.co, at Palmes’ Copenhagen flagship store, and via an exclusive retail launch at Gem Home in New York’s NoLita neighbourhood.
ATP VP licensing and retail Joan Carrera López said, “Tennis and fashion have an iconic shared history. We’re proud to put the ATP brand – and some incredible products – into the hands of fans around the world. This is part of a bigger journey for us in the fashion and lifestyle space, and we’re energised to be collaborating on it with Palmes.”
Palmes founder Nikolaj Hansson added, “I founded Palmes four years ago from a desire to bring a progressive feeling to tennis, expanding the appeal of the sport and its surrounding culture by blending my ideas around tennis and fashion with references to other creative disciplines, be it art, design, architecture or the like. Being tennis fanatics at heart, it is a dream come true to collaborate with an institution as iconic as ATP, presenting our shared love of tennis through a forward-thinking lens.”
