MELBOURNE: Tennis Australia is set to rekindle their partnership with one of Australia’s most loved beauty brands, Garnier as it will continue to be the official skincare and haircare partner of the Australian Open which is set to take place yet again in January next year.
“We are excited to welcome Garnier back to the Australian Open family. For years Garnier was synonymous with the Australian Open and we look forward to this new era in our relationship,” Australian Open tournament director Craig Tiley said.
Ten years after Garnier World launched at the Australian Open, the brand will bring to life an immersive, nature’s playground-inspired experience at the Grand Slam Oval. This time, tennis fans of all ages have been invited to celebrate its new brand identity, ‘By Garnier, Naturally’. It is a seamless extension of the brand’s ongoing commitment to natural and sustainable production processes for the generations to come.
More than 25,000 fans are expected to walk through the activation and receive a Garnier goodie bag containing the brand’s latest must-haves.
“Like the Australian Open, the Garnier brand has changed in many ways over the past 10 years, and we want to show everyone from professional players, spectators and fans of all ages that Garnier is the affordable, natural and accessible brand for all their skincare and haircare needs,” Garnier Australia marketing manager Tim Plant said.
