BAJAJ GROUP has announced its platinum sponsorship of the Chennai Open 2025, alongside a partnership with the Tamil Nadu Tennis Association (TNTA) to strengthen its player development programme – ‘The Next Level’ – aimed at nurturing India’s emerging tennis talent.
As platinum sponsor of the Chennai Open 2025, the Bajaj Group, one of India’s largest and oldest business conglomerates, reinforces its commitment to advancing Indian tennis. Through its collaboration with TNTA, the group will amplify the reach and impact of ‘The Next Level’ by providing financial backing and infrastructural support to promising players. Initially, Bajaj will fund four young women players, with plans to help TNTA establish a structured pathway for future tennis talent in the coming years.
Under ‘The Next Level’ player development programme, Bajaj will support a select group of India’s top 10 emerging players, identified by TNTA for intensive training, mentorship, and international exposure. The sponsorship will cover all aspects of player development including coaching, equipment, training camps, and travel for the next three years, ensuring a smooth transition to the professional circuit.
Bajaj Finserv chairman & managing director Sanjiv Bajaj said: “Tennis is more than a sport for us. It reflects the Bajaj spirit of fairness, agility and resilience. Our sponsorship of Chennai Open 2025 brings the excitement of world-class tennis to passionate fans and deepens our connect with them. Beyond the tournament, tennis also has the power to inspire young people. Together with TNTA, we are enabling budding talent to find the right mentorship and opportunity they need to ace the global stage. This is part of our long-standing commitment to empowering youth – both on and off the court.”
TNTA president Vijay Amritraj added, “We are delighted to welcome Bajaj as a Platinum Sponsor for the Chennai Open 2025. Further, TNTA’s partnership with Bajaj for ‘The Next Level’ initiative stems from our shared vision of fostering inclusivity and access to tennis. With Bajaj’s support, ‘The Next Level’ becomes a transformative platform. We are thrilled to see our young players receive the backing they deserve, and we look forward to seeing them evolve into tennis stars in the international circuit.”
