MUMBAI: The Board of Control for Cricket in India (BCCI) on Friday announced that Sporta Technologies Pvt. Ltd. (Dream11), LafargeHolcim (ACC Cement and Ambuja Cement) and Hyundai Motor India Ltd. have acquired the Official Partners’ Rights for the BCCI International and Domestic matches.
This followed the conclusion of the Expression of Interest process for Official Partners’ Rights.
The consolidated winning bids were at a price of Rs 2.2274 billion to be paid for the 2019-23 home season. The consolidated winning bid was Rs 25.9 million, which is at 72% incremental value in comparison to the previous per match value of Rs 15 million.
