MUMBAI: The Board of Control for Cricket in India (BCCI) has decreased the base price of title sponsor rights for international cricket matches played in the country to Rs 2.4 crore per match from the Rs 3.8 crore that sponsors had paid in the last cycle, according to a report by The Economic Times.
This is the second time the world’s richest cricketing body has slashed the base price of the title sponsor rights amid weak demand for expensive cricket properties and tepid response from new-age firms. These new-age firms are cutting their budget because of the funding winter.
The period covering the title sponsor rights will be from September 2023 to August 2026 and will cover 56 matches, including 15 Tests, 15 ODIs and 26 T20 internationals. The overall base price for the three-year title sponsor rights is around Rs 134.4 crore. The tender for the title sponsor rights was issued on August 1 and will be available until August 21.
Paytm and MasterCard had paid Rs 3.8 crore per match for the international matches played in the country between 2019 and 2023.
On the official lead sponsor rights BCCI had cut the price to Rs 3 crore per match from Rs 5.07 crore per match that Byju’s was paying for home matches played by Team India.
BCCI has also set the base price for digital rights of the matches higher than that for TV. It also cut the overall base price to Rs 45 crore per match for the upcoming media rights cycle from the Rs 61 crore per match that Disney Star paid in the previous cycle.
