INTERNATIONAL OLYMPIC COMMITTEE (IOC) has announced that beIN Media Group, the global sports, entertainment and media organisation, has secured exclusive, multi-platform broadcast rights across the Middle East and North Africa (MENA) for the XXV Olympic Winter Games Milano Cortina 2026 and the Games of the XXXIV Olympiad in Los Angeles 2028. The deal also includes the Youth Olympic Games in 2026 and 2028.
The agreement was signed in Milan and builds on more than a decade of collaboration between beIN and the IOC. Beyond broadcast rights, the partnership reflects a shared commitment to strengthening the Olympic Movement and expanding its reach, impact and influence across the MENA region.
Under the deal, beIN SPORTS, the group’s sports network, along with its OTT platform TOD, will offer extensive coverage, including live competitions, highlights and original programming, aimed at engaging audiences across the region and raising the bar for sports broadcasting.
beIN’s multi-language Olympic coverage began last week with the live broadcast of the Opening Ceremony of the Milano Cortina 2026 Olympic Winter Games, which will run until 22 February. Nearly 3,200 athletes from more than 90 National Olympic Committees are competing across 16 disciplines, with comprehensive coverage available through a dedicated bouquet of nine beIN SPORTS XTRA channels, as well as on the TOD streaming platform.
beIN first signed a direct agreement with the IOC in 2015 and has since delivered extensive coverage of the Olympic Games, including PyeongChang 2018, Tokyo 2020, Beijing 2022 and Paris 2024.
IOC president Kirsty Coventry said, “We are pleased to continue our partnership with beIN MEDIA GROUP in the Middle East and North Africa, and I’d like to thank the beIN team for all their support. Through its extensive reach and sports broadcast expertise, beIN is a leader in its industry and plays an important role in bringing the Olympic Games to millions of fans across the region.”
beIN Media Group CEO Yousef Al-Obaidly added, “The Olympic Games represent the pinnacle of global sport and culture, and we are proud to continue our long-standing, trusted partnership with the IOC, bringing the Games to millions of viewers across the MENA region. For more than a decade, beIN has been a committed partner of the IOC, delivering the Olympic Games to audiences while elevating the stories that define the Olympic Movement. Securing the rights to Milano Cortina 2026 and LA28 reflects our long-term commitment to the Games and our continued work with the IOC, to expand their reach, impact and positive influence worldwide.”
