BENGALURU: Indian Super League (ISL) side Bengaluru FC named Nissin as its official instant noodles partner in a multi-year deal on Wednesday. The Japanese giant will be involved for the first time in Indian sport, having top notch global sponsorship deals with Premier League club Manchester United and tennis stars Kei Nishikori and Naomi Osaka.
“We are delighted to have Nissin on board as they have a long tradition of raising the bar in their industry. Nissin has successfully associated with sport in the past and we’re looking forward to working closely with them,” COO of Bengaluru FC, Mustafa Ghouse said.
Speaking on the association, Ryusuke Miyake, marketing director of Indo Nissin Foods Private Limited said:
“Nissin is the inventor of instant noodles and the company was founded by Momofuku Ando in 1958 in Japan. Our founder’s principle is that “Eating and sports are the two axles of Human health” and on this basis, Nissin Group is known for associating with world class teams and players across different sports. In their debut year of the Indian Super League BFC was able to reach the finals and we are thrilled to connect on this game spirit as the Instant Noodle Partner. Nissin’s brand Cup Noodles is a youth brand and we realize that India’s youth is swiftly gaining interest in football and its popularity is growing. We look forward to being on this historic journey together.”
Nissin, which has a strong presence in the Indian market with its ‘Cup Noodles’ and ‘Top Ramen’ variants, will have sales points on the concourse of the Sree Kanteerava Stadium, where all of Bengaluru FC’s home games will take place during the ISL Season 5. The company’s branding will also be visible on stadium perimeter boards at all games as well as official club publications and the club’s official website.
