BENGALURU FC has entered into a strategic partnership with Century Real Estate, bringing the developer on board as one of the club’s principal sponsors and a back-of-jersey partner.
The brand’s logo will feature on the rear of the team’s match shirts for the upcoming Indian Super League season. The agreement also covers stadium branding, fan engagement zones, and integrated digital campaigns throughout the campaign.
The addition of Century Real Estate is being positioned as a boost to Bengaluru FC’s commercial portfolio during a challenging period for the club, with players having agreed to salary reductions for the upcoming season.
For Century Real Estate, the partnership represents a natural extension of its long-standing ties to the city. With a legacy spanning more than five decades, the company has played a significant role in Bengaluru’s urban development. According to the media release, the collaboration reflects a shared commitment to the city’s sporting and cultural landscape.
Century Real Estate managing director Ravindra Pai said, “At Century Real Estate, Bengaluru has always been at the heart of what we do, and this partnership with Bengaluru FC is a reflection of that shared connection to the city. BFC represents the passion, ambition, and community spirit that Bengaluru stands for. Our association goes beyond brand presence on the jersey and is about supporting a club that continues to inspire the city and its people. We are proud to come on board as a principal sponsor and exclusive back of the jersey partner for the ISL season, and we look forward to building a meaningful journey together.”
JSW Sports chief commercial officer Karan Yadav added, “Bengaluru FC represents the energy, resilience, and pride of this city. As a club, we have grown alongside Bengaluru and remain deeply invested in its future. Partnerships like these allow us to connect meaningfully with the community and with fans across generations. We see every association as a long-term commitment that goes beyond visibility – it is about celebrating Bengaluru and strengthening a platform that inspires the city’s youth.”
