BENGALURU: ATP Challenger tournament Bengaluru Open has onboarded sports news portal DafaNews as its title sponsor for the next three years.
The sponsorship deal with DafaNews, which is owned by online betting site Dafabet, is effective from the upcoming 2023 edition of the tournament that commences February 20.
The Bengaluru Open, organised by the Karnataka State Lawn Tennis Association (KSLTA), has been providing fans and players with world-class tennis experiences since 2015 and this association will see DafaNews “promote the progress of the sport in the city as well as across the country”.
“We are delighted to welcome DafaNews as title sponsor for the Bengaluru Open. Their commitment as well as presence within the sports community will strengthen our vision of nurturing the sport’s ecosystem within the country. Built on a strong foundation of belief and shared vision for the development of Indian tennis, we look forward to this long and successful association that will enhance the level of this prestigious tournament,” said Bengaluru Open tournament director Sunil Yajaman.
As part of the sponsorship deliverables, DafaNews will see a prominent presence at the tournament through various branding collaterals.
“Partnering with Bengaluru Open is an amazing opportunity. We’ve been showing our support for the growth of tennis in India and this is another step in doing so. We are really happy that this opportunity was given to us and we couldn’t be more happy to have the chance to sponsor an ATP event once again,” said DafaNews manager Joao Coimbra Tavares.
The tournament has attracted stars of the tennis world since its inception and this year’s edition will be no different with the former World No. 10 Lucas Pouille and last year’s champion Chun-hsin Tseng set to compete for the title.
The Bengaluru Open will take place at the KSLTA Stadium with the qualifiers scheduled from February 19 to 20 while the main draw will be conducted from February 20 to 26.
