UEFA has announced that bet365 will sponsor the UEFA Champions League for the 2024–27 commercial cycle.
Covering the men’s competition, the move will see the UK operator benefit from brand exposure across in-game perimeter LED boards, media backdrops, and UEFA Champions League digital channels.
In the coming days, bet365 will launch the partnership, with one of the largest ticket giveaways in the competition’s history, with football fans in select countries getting the opportunity to win tickets to attend a UEFA Champions League match this season.
Guy-Laurent Epstein, director of marketing at UEFA, said: “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League. As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible sports betting practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”
Last year, Betano became UEFA’s very first betting partner when it was named sponsor of EURO 2024, meaning bet365 is only the second bookmaker to link up with the organisation.
The new UEFA Champions League 36-team league phase kicks off on 17 September, following the league phase draw, which takes place in Monaco on 29 August.
