KRAFTON INDIA has announced a new collaboration between Battlegrounds Mobile India (BGMI) and Taco Bell India, bringing together two youth-focused brands and linking BGMI’s gaming community with Taco Bell’s expanding presence in the country.
As part of the partnership, the two brands have introduced a co-branded BGMI x Taco Bell meal combo, featuring items such as the Baddie Rice Bowl, Naked Chicken Taco, Boss Burrito, sides, dessert and a beverage. Each purchase of the exclusive combo will also reward customers with UC, BGMI’s in-game currency, marking Taco Bell’s first integration of in-store meals with gaming rewards.
From 15 to 25 November, BGMI players can participate in Taco Bell–themed in-game missions to unlock discount coupons offering 50% off select menu items. The campaign spans digital activations, social content and on-ground engagement across Taco Bell outlets.
Krafton noted that the partnership reflects how young consumers increasingly move fluidly between gaming, food and entertainment. Taco Bell India added that the collaboration was a natural fit, given the strong cultural overlap between the gaming community and youth-oriented food experiences.
