NPCI BHIM Services Limited has announced the appointment of Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App, positioned as Bharat Ka Apna Payments App.
Built on the digital payments infrastructure of the National Payments Corporation of India (NPCI), the BHIM Payments App offers a secure platform for digital transactions. The association with Dhoni reflects shared values of reliability, composure and performance under pressure.
Both the cricketer and the platform have grown from strong foundations to serve the country at scale, Dhoni rising from a small town to become one of India’s most respected cricket leaders, and BHIM evolving from a payments interface into a widely used national platform.
Following its repositioning as Bharat Ka Apna Payments App, BHIM Payments App has strengthened its presence across Tier 1, Tier 2 and Tier 3 towns. The platform has been designed with financial inclusion at its core and currently supports more than 15 regional languages.
It is also optimised for low-connectivity environments, enabling broader adoption of digital payments among users in rural and semi-urban regions.
NBSL MD and CEO Lalitha Nataraj said, “As digital payments continue to scale in India, the next phase of growth is about strengthening preferences and deepening user confidence. With onboarding MS Dhoni as our brand ambassador, our objective is to position BHIM Payments App not just as a payments option but as the preferred app for each member in the Indian household. As BHIM Payments App enters its next phase of growth, trust remains at the centre of everything we do. Dhoni represents that same trust, built over time. That is why this partnership feels inevitable.”
Dhoni commented, “Over the years, I have always believed in keeping things simple and staying clear in approach. What stood out to me about BHIM is its focus on making digital payments straightforward and accessible to people across the country. As India continues to move towards greater digital adoption, it is important that users feel comfortable and confident while transacting. I am happy to be associated with an app that is built to serve everyday needs at scale.”
