MAGICRETE has announced its association with Royal Challengers Bengaluru (RCB) as the official building materials partner for the upcoming Indian Premier League (IPL) 2026 season.
The partnership brings together two brands looking to strengthen their connection with a nationwide audience. As RCB prepare for another competitive IPL campaign as the defending champions, Magicrete aims to use the collaboration to engage with millions of cricket fans across India and beyond.
Through the association, Magicrete will highlight its portfolio of construction solutions, including Autoclaved Aerated Concrete (AAC) blocks, advanced construction chemicals and precast building systems.
Magicrete co-founder and managing director Sourabh Bansal said, “We are excited to join hands with Royal Challengers Bengaluru as their Official Material Partner. This collaboration represents the union of two brands that champion resilience, and high performance. Just as Magicrete strives to deliver materials that stand the test of time, RCB inspires millions with its fearless approach and passion for the game. We are confident this partnership will unlock new avenues for engagement, amplify our brand ethos, and resonate strongly with cricket fans nationwide.”
RCB CEO Rajesh Menon added, “We are pleased to welcome Magicrete as our Official Material Partner. Partnerships like these bring together brands that share a commitment to performance and resilience. With RCB backed by one of the most passionate fan communities in cricket, we look forward to building meaningful fan engagement and creating impactful moments together throughout the season.”
