Birla Tyres, Official Tyre Partner of the ongoing DP World Asia Cup 2025, has launched its new campaign film under the tagline “Rolling with Champions” – a celebration of the spirit of cricket and Birla’s enduring values of strength, trust, and resilience.
Through this campaign, Birla Tyres underscores its long-standing legacy of delivering performance-driven tyres that go the distance – just like the champions of cricket. The film honours the passion of the game and the fans who make it a unifying force across nations.
The ‘Rolling with Champions’ campaign film brings alive the excitement of the Asia Cup, blending the grit of cricketers with the resilience of tyres on the road. Through powerful visuals and the message “where strength meets passion,” it reinforces how Birla Tyres stands shoulder-to-shoulder with champions – delivering performance, reliability, and trust.
Speaking on the association, Birla Tyres business head Somesh Satnalika said: “Cricket is more than a sport – it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions—on the pitch and on every road.”
Birla Tyres’ partnership with the Asia Cup amplifies its mission to connect with audiences through platforms that inspire pride, performance, and unity.
