BIRLA TYRES is associating as Official Tyre Partner of upcoming DP World Asia Cup 2025.
Per an official release, the partnership “reflects the brand’s vision to align with the spirit of cricket – a game that unites millions across countries, cultures, and communities”.
The release adds: “The collaboration underscores Birla Tyres’ commitment to performance, reliability, and endurance – values that resonate deeply with the game of cricket and with the journeys of millions of customers who trust the brand.”
Speaking on the partnership Himadri Speciality Chemical Ltd CMD & CEO Anurag Choudhary said: “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, further added: “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”
Strengthening Birla Tyres’ Legacy
For decades, Birla Tyres has been a trusted name in the tyre industry, known for delivering high-quality, durable, and innovative products across categories. With a strong domestic presence and an expanding global footprint, the brand continues to evolve while staying true to its values of dependability and excellence.
This association with the DP World Asia Cup 2025 will significantly enhance Birla Tyres’ visibility across international and domestic markets, building stronger resonance with fans and consumers alike, and reaffirming the company’s position as a partner in mobility, progress, and growth.
