JK TYRE & Industries Ltd., one of India’s leading tyre manufacturers, has announced its association as co-presenting sponsor of the ongoing DP World Asia Cup 2025, being broadcast on Sony Sports Network.
The Asia Cup is being played across Dubai and Abu Dhabi from September 9–28.
The high-profile partnership gives JK Tyre a strong platform to connect with millions of cricket fans across India and Asia, amplifying its brand visibility and further strengthening its appeal among youth audiences.
Speaking on the announcement, JK Tyre & Industries Ltd director – Sales & Marketing, Srinivasu Allaphan, said: “At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia. Our association with the Men’s Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as ‘Desh Ka Tyre,’ a brand that reflects the aspirations and passions of today’s India.”
The Men’s Asia Cup 2025, featuring 19 matches scheduled in prime time, is set to be one of the most watched sporting spectacles of the year. With cricket’s massive following across India, South Asia, and beyond, the tournament presents JK Tyre with a compelling opportunity to build deeper connections with fans through storytelling and engagement.
By partnering with the Asia Cup, JK Tyre not only extends its long-standing sporting legacy but also reaffirms its positioning as ‘Desh Ka Tyre,’ aligning with the passion and energy of India’s cricket-loving audience.
