BALKRISHNA INDUSTRIES LTD. (BKT), an Indian manufacturer of off-highway tyres, has been announced as Cricket Australia’s (CA) naming rights partner for the upcoming Men’s One Day International and T20 International series against India.
The fixtures will officially be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series. The three-match ODI series is set to begin in Perth on 19 October, followed by a five-match T20I series commencing in Canberra on 29 October.
This partnership further strengthens BKT’s longstanding association with cricket and underscores its commitment to the sport’s global growth. The collaboration aligns with the company’s ‘Growing Together’ philosophy, which promotes long-term value creation through collaboration, innovation, and community impact.
Cricket Australia’s leadership team will visit India later this month coinciding with Australia’s participation in the ICC Women’s World Cup to meet key stakeholders and reinforce the growing ties between the two nations, CA media release states.
CA CEO Todd Greenberg said, “We’re delighted to welcome BKT Tyres as the Naming Rights Partner for these marquee series. Their passion for cricket and dedication to creating immersive fan experiences align perfectly with our vision for the sport. We’re expecting huge crowds across Australia for the eight matches in the ODI and T20 series and it’s great to have a partner who shares our excitement about this series and for the game itself.”
BKT joint managing director Rajiv Poddar added, “This partnership with Cricket Australia marks a strategic milestone in strengthening BKT’s global footprint and deepening our connection with key markets where cricket is more than a sport — it’s a shared passion. As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, create meaningful engagement with fans across both India and Australia, and celebrate the values of performance, resilience, and teamwork. Australia has been a key market for us for over a decade, and we are excited to elevate our journey in line with our ‘Growing Together’ philosophy.”
