NEW YORK: Bruin Sports Capital (Bruin), the privately held global investing, operating and holding company Tuesday announced a wide-ranging, long-term strategic partnership with private equity firms CVC Capital Partners (CVC) and The Jordan Company (TJC).
The deal gives Bruin access to billions in capital, plus a global network of resources from the partners beginning with an initial combined investment for $600 million from CVC Fund VII and TJC’s Resolute Fund IV.
Founded in 2015 by George Pyne, Bruin invests in, acquires, and builds global sports and entertainment companies. Among the companies Bruin has invested in include Deltatre, the industry leader in media technology products and services; On Location Experiences, a joint venture with the NFL to deliver premium sports and entertainment experiences and services to more than 1,000 events per year; Engine Shop, a leading sports and entertainment marketing agency that produces thousands of brand experiences annually; Soulsight, a brand strategy and design agency that leads product innovation for dozens of Fortune 100 brands; and OverTier, which operates direct-to-consumer premium streaming services worldwide.
Bruin partners include CVC Capital Partners, The Jordan Company, Rock Ventures, NNS Chaired by Nassef Sawiris, and several others for a combined investment of nearly $1 billion.
Bruin’s portfolio of companies includes 1,700 people operating out of 37 offices worldwide.
TJC, founded in 1982, is a middle-market private equity firm that has managed funds with original capital commitments in excess of $11 billion since 1987.
CVC is a leading private equity and investment advisory firm. Founded in 1981, CVC today has a network of 24 offices and over 500 employees throughout Europe, Asia and the US. To date, CVC has secured commitments of over $129 billion from some of the world’s leading institutional investors across its private equity and credit strategies. CVC also has extensive experience in the sports and entertainment sector, including current and prior investments by CVC Funds in Premiership Rugby, Formula One, MotoGP, Merlin Entertainments, Stage Entertainment and Sky Betting & Gaming, among others.
