NEW DELHI: State-run telco BSNL has roped in India’s most celebrated woman boxer MC Mary Kom as as its brand ambassador for the next two years.
“I am sure with her presence on our side, her agreeing to be BSNL brand ambassador, is going to send huge message to competitors also. BSNL has already shown in such intense competition, how well can BSNL do,” PTI quotes telecom secretary Aruna Sundararajan as having said at the media briefing Monday to announce the association.
BSNL will run television commercials, print advertisements and tariff plan endorsement with Kom.
“There is a lot of similarity between strength of BSNL and Mary Kom. We are delighted to have associated BSNL with her for period of next two years. We will spent Rs 30 lakh during this period on brand promotion,” BSNL chairman and managing director Anupam Shrivastava said.
The five-time world boxing champion said that she is gearing up for the world championship which India will be hosting in November.
