ONEPLUS has announced six new brand ambassadors: Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini and Nitanshi Goel; as part of its latest brand initiative.
The ambassadors will appear in a six-part ad film series titled ‘Power On. Limits Off.’, created to coincide with the launch of the OnePlus 15R and OnePlus Pad Go 2. The series draws parallels between individual performance and the capabilities of the new devices.
Each short film captures a reflective moment from the ambassadors’ personal journeys, exploring themes such as recovering from injury, handling criticism, performing under pressure and adapting to change. The campaign was conceptualised by OnePlus’ in-house creative team and produced by Kameron, a Helsinki-based production studio.
The initiative forms a key part of OnePlus’ wider communications strategy ahead of its upcoming product launches.
Bumrah said, “Pushing limits is a quiet journey that involves challenging yourself to be better… I’m glad to partner with OnePlus to celebrate that true Never Settle spirit as evolution is the only constant in a dynamic universe.”
OnePlus India director of marketing Ishita Grover added, “Marking OnePlus’ 12th anniversary in India, we’re proud to announce onboarding of Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors… Our ambassadors reflect and intricately tie to our performance-first approach. We are certain that this collaboration will be well-received by our community.”
