KOCHI: BYJU’S, the world’s largest EdTech company, has extended its association with Kerala Blasters FC for two more years as the club’s principal sponsor.
The ongoing season of the Hero Indian Super League sees the two brands step into a third consecutive year as partners. As part of the partnership, BYJU’S logo will continue to be seen on the front of the official KBFC match and training jersey.
“We are excited to renew and continue our partnership with Kerala Blasters FC. We at BYJU’S strongly believe that sports play an integral role in the overall development of an individual. Teams sports like football are great teachers of invaluable lessons like teamwork, discipline, character, confidence, and resilience. Just as football inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life. We wish the team all the very best in their future matches” said, Atit Mehta, marketing head, BYJU’S.
Speaking on the announcement, Nikhil Bhardwaj, Director – Kerala Blasters FC said, “Kerala Blasters FC is elated to welcome back BYJU’S for two more years. We’re happy to be continuing this journey together with BYJU’S, a partner who shares our vision and objective in empowering and encouraging our youth. Together, we look forward to empowering millions of children around the world and helping them realize their dreams through education and sport.”
