CRICKET AUSTRALIA (CA) has announced a multi-year expansion of its partnership with NRMA Insurance, strengthening one of the most significant commercial relationships in Australian cricket.
Building on their original agreement established in 2022, the extended deal will see NRMA Insurance retain official naming rights to all Men’s Test Series in Australia for another six seasons.
For the first time, the platinum partnership will now also extend to women’s cricket, with NRMA Insurance becoming the official naming rights partner of the Women’s International Series. The expanded scope includes Women’s Test matches, One-Day Internationals, and T20 Internationals for the next seven seasons, beginning with the upcoming summer.
NRMA Insurance will continue as the official insurance partner of both the Australian Men’s and Women’s International Cricket Teams.
CA CEO Todd Greenberg said, “We’re thrilled our partnership with NRMA Insurance is expanding – with the brand’s continued support for the Men’s competition and now also helping to elevate the profile of our women’s team and their campaign for international success. Leveraging a shared, long-standing commitment to community and connection this partnership will continue to deliver meaningful, purpose-led initiatives to benefit cricket at every level, from grassroots clubs to the national stage.”
NRMA Insurance CEO Julie Batch commented, “As NRMA Insurance continues to grow nationally, our ongoing partnership with Cricket Australia, in what is set to be one of the most anticipated seasons ever for the Aussies, provides an unmatched platform to build deeper connections and exposure for our brand, with a captivated and highly engaged audience of existing and potential new customers.”
