MUMBAI: Capri Sports-owned Bengal Warriors, one of the founding teams of the Pro Kabaddi League, have introduced an athleisure line.
This season, the Warriors are sporting a revamped playing kit that shows off a new brand identity. Off the field, the players have been gifted a travel kit – a pair of jeans, a jacket, and supporting baggage that completes the ensemble.
The Bengal Warriors, in their athletic wear, are redefining the image of the kabaddi player – from solely sportspersons to holistic icons who excel both in the arena and in the fashion world.
Per an official release, “this transformation is crucial in an era where the lines between sports, culture, and lifestyle are increasingly blurred”.
Speaking on the launch, Jinisha Sharma, director, Capri Sports, said: “At Capri Sports, it is all about being at the fore front of change and improvement. The Bengal Warriors are one of the crown jewels in Indian sport, and this athleisure line is a not only a dedication to that but also a means of ensuring the icons’ look and feel is as dynamic. And the energy from here we hope will always reflect on the field of play as well.”
