MUMBAI: Carrera Eyewear, a part of the Safilo Group, one of the eyewear industry’s key players, Friday announced the appointment of Australian Test and One Day International cricket captain Pat Cummins as its brand ambassador.
“We are thrilled to welcome Pat Cummins to the Carrera family,” says Alberto Macciani, Safilo Global head of Home Brands & Communication. “Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.”
The campaign will commence in this month to coincide with the 2023 ICC Cricket World Cup. As part of the campaign, Cummins will be featured wearing a selection of Carrera optical and sunwear styles.
