M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Abhinav Bindra named TSK 25K 2022 event ambassador
SA20 announce Betway as title sponsor in multi-year deal
Serena Williams launches lifestyle brand ‘Will Perform’
KFC extends with Cricket Australia until end of 2024-25
NBA Ent mandates Horizon Sports for metaverse, global expansion
adidas unveils Al Hilm – match ball for Qatar ’22 semis, final
Killer Jeans title sponsor of India-Bangladesh Test series
Steelers don special jersey to raise awareness about domestic violence
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
