M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
FINA becomes World Aquatics as new brand launched
BCCI sponsor Mastercard launches campaign to promote women’s cricket
Inaugural edition of OMEGA Trophy at DLF Golf and Country Club
T20 WC ’22: Top 10 advertisers had 51% share of ad volumes
World Tennis League onboards EaseMyTrip as travel partner
Deepika Padukone to unveil FIFA World Cup Trophy ahead of finals
Hero Motocorp partners with Paralympic Committee Of India
KFC teams up with ISL 2022-23 for 5-city ‘Street Football’
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series