M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Puma chief Bjorn Gulden named new adidas CEO
Ranveer Singh fronts Viacom18 Sports’ 2022-23 NBA season campaign
Anheuser-Busch acquires Major League Pickleball team
adidas launches its largest flagship store in India
WWE launches ‘The Search for Africa’s Next WWE Superstar’
Sunburn venue partner for $100k prize pool Valorant tourney
Fire-Boltt onboards MS Dhoni as its new brand ambassador
Herbalife Nutrition presenting partner for IRONMAN 70.3 Goa
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series