M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Yoska partners Brigade Foundation for ‘Women in Sport’ initiative
Skechers names Kriti Sanon its new India brand ambassador
Anheuser-Busch extends, expands 35-yr partnership with U.S. Soccer
Heineken title partner of F1 Las Vegas GP 2023
LPL onboards Vivian Richards as 2022 edition brand ambassador
actyv.ai onboards Sourav Ganguly as brand ambassador
BYJU’S names Messi global ambassador of its social impact arm
Sevilla FC bring Khelraja on board as Asian iGaming partner
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
