M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
National Bank of Pakistan scores Karachi stadium naming rights
Rhiti Sports adds badminton ace HS Prannoy to athlete roster
Yuvraj brand ambassador for 3rd T20 World Cricket Cup for the Blind
Sachin Tendulkar enters NFT arena with Rario investment
Virat Kohli announces his entry into the metaverse with FanCraze
EA Sports ups investments in growth of women’s football
JetSynthesys’ Real Sports to represent Saina Nehwal
Shop The Arena’ licenses Gujarat Titans streetwear line
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
