M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
AC Milan, New York Yankees embark on ‘groundbreaking collab’
UFC names Morgan & Morgan its inaugural legal sponsor
Asia Cup 2022 saw 51% ad volume growth over 2016 edition: TAM
BCCI mulls 5-team WIPL playing across 2 venues for debut edition
MLB signs 1st CBD brand sponsorship for major sports
Bandhan Bank appoints Sourav Ganguly as brand ambassador
Boult Audio ropes in Suryakumar Yadav, Saif, as brand ambassadors
Tata Motors extends partner association with Jamshedpur FC
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
