MUMBAI: TAM Sports has released its advertising report based on the recently concluded Asia Cup 2022 – “TAM Sports-Asia Cup Advertising Report (Y 2016-18-22)”.
Highlights
Asia Cup 2022 registers ad volume growth of 51% over Asia Cup 2016 (T20 Format).
Matches between Ind/Pak garnered max. percentage share among all the Asia Cup 2022 matches.
Perfumes/deodorants and Cellular Phones-Smart Phones were the categories present among Top 5 of all the 3 Asia Cups i.e. Y 2016-18-22.
Vini Product Advertiser ranked first in 2016 & 2022 and was among top 2 place throughout all of Years 2016–2018–2022.
Asia Cup’22 leads in the tally of Categories, Advertisers & Brands.
Data points:
Indexed Ad Volume growth grew by 51% in Asia Cup 2022 over Asia Cup 2016 (T20 Format)
Ind-Pak matches had highest percentage share among all Asia Cup matches
Top 5 Categories contributes overall advertising, ranging from 39% to 49% share during Asia Cups
Top Common Categories of Y 2016-18-22
Pan Masala tops the list of advertisers that were present during last few Asia Cups including the current one
Top Common Categories
Pan Masala
Perfumes/Deodorant
Cellular Phones-Smart Phones
Paints
Ecom-Financial Services
Tyres
Liquor
Cellular Phone Service
Water Purifiers/Filters
20+ exclusive categories during Y 2022 over previous two Asia Cups
Top Exclusive^ Categories : [20+]
Branded Salts
Hosiery
Airlines
Wafer/Chips
Lighting Products
Electrical Switches/Parts
Mineral Water
Cars
Toilet Soaps
Tea
Vini Product tops the Asia Cups with T20 Format
Advertisers – 2016 % Share
1 Vini Product 8%
2 Clues Network 7%
3 Vishnu Packaging 7%
4 Britannia Industries 5%
5 Ceat India 5%
Advertisers – 2018 % Share
1 Google 10%
2 Vini Product 7%
3 Amazon Online India 6%
4 One97 Communications 5%
5 Hero Motocorp 5%
Advertisers – 2022 % Share
1 Vini Product 10%
2 Sporta Technologies 8%
3 Fairplay 8%
4 Samsung India Electronics 6%
5 K P Pan Foods 6%
Among Top 5 Sectors, Services tops the last 3 Asia Cups
Rank Top Sectors
1 Services
2 Food & Beverages
3 Personal Care/Personal Hygiene
4 Telecom Products
5 Banking/Finance/Investment
Celebrity Endorsement – Asia Cup Y 2016 – Y 2018 – Y 2022
Ad Volumes of Celebrity Endorsed ads grew by 3.8 times in Asia Cup’22 over Asia Cup’16 (T20 Format)
Ads endorsed by Sports Person grown from zero in Asia Cup’16 to 24% in Asia Cup’22
Ranveer Singh tops among overall Celebrities and Rohit Sharma among Sports Celebrities during Asia Cup’22
OVERALL
Top 5 Celebrities Y 2022
Ranveer Singh 13%
Kiara Advani 12%
Amitabh Bachchan 11%
Rohit Sharma 9%
Ajay Devgan 6%
Sports Celebrity
Top 5 Celebrities Y 2022
Rohit Sharma 39%
Virat Kohli 20%
Sachin Tendulkar 11%
M S Dhoni 8%
Hardik Pandya 5%
